Jim has been involved in livestock marketing most of his adult life. He started as an auctioneer in 1962, owning his own sale barn. In the late seventy’s Jim was one of the pioneers in video marketing. In 1987 he was the co-founder of Superior Livestock Auction (SLA). He was the general manager of SLA until June of 2007. Since that time he has become active in televising Cowboy Church around the country.